ruzzo reti

The Ruzzo Reti is a company specialized in the management and distribution of water for domestic use. Beyond its core mission, Ruzzo Reti places particular care and attention on protecting the environmental heritage, a commitment reflected in its official hashtag #patrimonioditutti (“everyone’s heritage”).
As the company evolved, it realized the need for a brand redesign to better express its values and strengthen its connection with the community.

The main focus of the Ruzzo Reti logo are the three curved elements stylizing waves from the old logo to achieve a more modern and sleek look. The cuts in the “Z” lighten the logo, enhancing visibility. The three colors (blue, azure, and green) maintain continuity with the old logo, while introducing green to embody the company’s commitment to sustainability. The color progression signifies distinct phases: azure for water supply, blue for recovery and purification, and green for environmental protection.