mercati digitali

mercati

digitali

Client:

Mercati Digitali

Services:

branding graphic design motion design

Mercatidigitali.it is a digital marketplace that connects various brands from the Abruzzo and Marche regions of Italy, promoting and sharing their products and services in one centralized platform.

By bypassing intermediaries and third-party platforms, Mercatidigitali.it streamlines the e-commerce experience, making transactions more direct, efficient, and personalized.

Logotype

The Mercatidigitali.it logo blends traditional commerce with digital innovation. The shopping bag icon with a bold “M” symbolizes the marketplace, while left side of the icon breaks into small digital blocks, referencing the digital transformation of traditional marketplaces.
This dynamic design evokes the transition from physical to digital commerce.
The color scheme combines vibrant orange, representing energy, innovation, and visibility, with deep black, conveying strength, professionalism, and clarity.
The contrast highlights both modernity and reliability.

The typography is clean and bold, ensuring readability and brand recognition.